METHODOLOGY

Passion + Creativity

Introducing success:

We develop innovative strategies living the brand, feeling and enjoying its attributes and benefits. Without this study, we wouldn’t be able to incorporate anything successful or meet the challenge proposed by the brand.

In order to achieve a perfect result that exceeds the projected expectations regarding the strategy, we need a creative deployment that can improvise formulae having its place within the strategy.

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Passion and goal
Direct sessions with the brand to receive, listen, feel, live and draw the brand’s or its product’s values and attributes. We define and write the goal and target in one sentence.

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Starting point
Real study and analysis of how the brand or product is currently perceived, what others say about it, and what are its attributes perceived by the target audience.

 

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Innovative strategy
We develop innovative strategies focusing on the medium and long term. We look for stories and how to depict them, something that impress the target audience, excites them, or makes them laugh, etc.

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Content and messages
We propose actions supporting the strategy, but concrete actions. We can use influencers and actions within a series or movie, all under Brand Placement, but defining for each content the most appropriate message, tone, frequency, etc. It’s never the same for all of them.

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Creative production
We look for the greatest engagement with the audience and we know that a good idea is just that if it is not followed by concrete actions that maximize a defined creativity. To us, production does not only incorporate what is defined, but also we allow a high dose of creativity during the production. Creativity plays a key role in getting the most out of the influencer or the selected content.

 

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Measurement
We draw up a written report supported digitally to value our work and to see if the intended goals have been met. It is essential to validate the chosen strategy.