For a week, this festival bring together directors, actors, screenwriters, producers and channels, and updates on the following television season are introduced, as well as new fiction series under production, with exclusive presentations, panel discussions and projections.
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This festival ends with a show where awards are given to the best series, best actor and best actress, among others. In addition, a special award is given in honor of the career.
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This festival has a great media impact on television channels (news and magazines) and on the press (magazines, newspapers and online articles).
The opportunity to arouse the audience’s interest
Taking over a territory can be a very frequent strategy pursued by large companies, due to its impact and in order to give content to their brand through their communication department. Smaller companies consider it an opportunity to be visible and to arouse the audience’s interest by being co-stars in the party.