Influence marketing works because people influence others. Currently, consumers choose to listen others regarding brands. That is why influencers are so powerful. They are reliable people with loyal followers on digital platforms.
Influencers start conversations and help brands reach their audiences on a large scale. In short, when an influencer and a brand are natural, they are credible and leave a message that echoes.
Relevant people, icons of acting, image or behavior can naturally express their points of view, thoughts, show situations, times, etc., to their followers, transferring a clear influence that will be positive, whenever it is built upon credibility. They generate a large number of reactions, comments and discussions with regards to every post, creating a social interaction, discussion and new stories (engagement). They are an approachable and effective system to spread brand content and to reach a young, active and open audience.
Integrating content + social media
SUCCESSFUL CASE “SHARE A COKE”
Influence marketing strategy
We incorporate a brand into Velvet series, where we give weight and a relation between the characters.
SHARE A COKE
We take the campaign “Share a coke” to our character’s (relevant people) social media.
We expand the series’ and social media’s presence with a side story with the lead actors, in a consistent manner for the series followers, that is to say, linked to what is happening in fiction.
We ensure that Velvet’s, the brand’s and relevant people’s followers organizationally get involved in expressing who should be the next on the channel, expressing their opinion and endorsing the channel.